🧩 Video Development

From Script to Screen: Engaging, Purpose-Driven Video for Learning and Outreach

This case study highlights my work developing promotional, explainer, and instructional videos for a wide range of audiences and purposes—from public engagement and education platform launches to internal training and grant proposals. I lead every phase of production, from analysis and scripting to editing, narration, and final delivery.

🔍 Project Overview

I’ve produced dozens of videos supporting everything from CTE initiatives and platform tutorials to internal workflows and promotional campaigns. These projects reflect my ability to combine strategic communication with technical production skills—including voiceover narration, motion graphics, audio mastering, and accessibility through captions and formatting.

🎯 Objectives

  • Analyze audience needs and project goals to determine tone and format

  • Write clear, audience-specific scripts

  • Design storyboards and visuals to support key messages

  • Record and edit narration using Adobe Audition

  • Produce motion graphics and add closed captions

  • Publish content to platforms (YouTube, LMS, internal systems)

🎬 Featured Work

  • Ariel view of the FSU campus with the Learning Systems Institute 50 years title in gold.

    LSI 50th Anniversary Video

    A celebratory video marking the Learning Systems Institute’s legacy. I blended archival footage, animated transitions, background music, and visual storytelling to convey 50 years of impact.

    Watch on YouTube
  • Computer screen showing the CPALMS website with facts superimposed at the bottom.

    CPALMS Promotional Overview

    A short, high-level explainer introducing CPALMS to a broad audience. I wrote the script, provided narration, and handled all editing and visuals.

    Watch on YouTube
  • A map of Florida, facts about CTE in Florida, and people in different occupations.

    CTE on CPALMS Video

    This short piece highlights new Career and Technical Education features within CPALMS using screen recordings and visual overlays.

    Watch on CPALMS
  • Title text next to a stacked column chart with colorful bars in the Google Sheets app.

    Google Sheets Training Video

    One of my most viewed public-facing videos, this walkthrough teaches spreadsheet skills with clear narration and guided visuals.

    Watch on YouTube
  • Video screenshot with text and an interactive quiz where users can feed circles to a dinosaur and see them inside using an x-ray image.

    Grant Competition Video Example

    A short video developed to support a grant proposal—balancing persuasion, clarity, and technical polish.

    Watch on YouTube
  • YouTube playlist featuring a multiple tutorial videos about a software tool.

    Internal Tutorial Video Playlists

    I’ve created playlists to walk internal teams through complex processes. These videos improve onboarding, task completion, and support internal systems adoption.

🛠️ Production Roles & Tools

  • Scripting: Needs analysis, audience-focused messaging, A/V (two-column) scripts

  • Storyboarding & Design: Google Slides, Figma, PowerPoint, Adobe Illustrator

  • Voiceover: Narration recorded and edited in Adobe Audition

  • Video Editing & Motion Graphics: Adobe Premiere Pro, After Effects, Camtasia

  • Captions & Accessibility: SRT creation, manual syncing, YouTube + LMS formats

  • QA: Delivered time-stamped feedback and conducted final content reviews

📈 Outcomes

  • Helped scale platform adoption through clear, engaging video content

  • Contributed to successful grant applications and funding decisions

  • Improved employee performance with modular training playlists

  • Created content seen by hundreds of thousands of users across YouTube and CPALMS

💡 Reflection

Video allows me to combine storytelling, instructional clarity, and technical precision into one medium. Whether guiding users through new platforms or building visibility for education initiatives, I bring structure, care, and creativity to every frame.

📚 Fun Fact:

My favorite book is True Grit by Charles Portis. In my video work and eLearning projects, I aim for the same ingredients: compelling stories, engaging characters, clear goals, a touch of humor, and satisfying results—minus the revenge, of course. 😉